Solution

AI Freight Forwarding Software That Gets Smarter

Dynamic pricing. Predictive insights. Continuous learning.
Quote in seconds. Win more with less effort.

AI Freight
Forwarding Software

Pricing Challenges Without AI Intelligence

Why gut-feel pricing leaves money on the table

Pricing Based on Gut Feel

Your pricing team sets margins based on experience and intuition. You quote what “feels right” for each customer and lane. Without data-driven insights, you don’t know if you’re leaving profit on the table.
Email Chaos
Tracking Gaps

Can't Analyze Thousands of Data Points

You’ve generated thousands of quotes across hundreds of customers and lanes. The patterns are buried in your data but impossible to extract manually. Which pricing strategies win? You can’t analyze it all.

No Way to Predict Market Changes

Carrier rates change. Seasonal demand shifts. Capacity tightens. You find out when customers reject quotes or margins shrink. Without predictive capabilities, you’re always reacting instead of anticipating.
System Silos
Margin Loss

Manual Margin Analysis Takes Too Long

Analyzing profitability across all lanes and customers requires pulling data from multiple systems and building spreadsheets. By the time you finish, market conditions have changed. You need insights at quote time.

Your Complete AI Pricing
Intelligence System

3 core AI capabilities that optimize your revenue

Shipping Rates Get Rates Table Quote Generation

Shipping Rates

Select shipping routes, transport modes, and cargo details. Find the best international shipping options with an easy interface.
Shipping Rates

Get Rates Table

Compare carrier rates across contracted and spot options. See pricing, transit times, and service levels side by side.
Get Rates Table

Quote Generation

Generate professional, branded quotes in seconds. Automatic calculations, margin management, and one-click PDF creation.
Quote Generation
Automated Rate Updates Smart Quote Routing Workflow Automation

Automated Rate Updates

Carrier rates stay current automatically. Wisor pulls rate changes, tracks contract expirations, and alerts you to pricing updates.
Automated Rate Updates

Smart Quote Routing

AI suggests best routing options based on cost, transit time, and reliability. Compare multiple options in seconds.
Smart Quote Routing

Workflow Automation

Automate repetitive tasks like quote follow-ups, booking confirmations, and status updates. Focus on relationships, not routine work.
Workflow Automation
Automated Inquiry Intake AI-Powered Intelligence _Instant Quote Response

Automated Inquiry Intake

From quote request to delivery confirmation, Wisor automates your entire freight workflow. Inquiries become quotes. Quotes become bookings. All automatic.
Automated Inquiry Intake

AI-Powered Intelligence

Machine learning improves pricing, predicts delays, and optimizes recommendations. Your operations get smarter over time.
AI-Powered Intelligence

Instant Quote Response

When a customer sends a quote request, it’s instantly processed and shared with freight forwarders. Wisor automatically collects and returns the most accurate quote within seconds This ensures faster response times and a seamless customer experience.
_Instant Quote Response

Your Complete AI Pricing
Intelligence System

3 core AI capabilities that optimize your revenue

3 core AI capabilities that optimize your revenue

Smart Pricing

AI-Optimized Rates Based on Win History and Market.

Forecast Insights

Forecast Delays, Costs, and Market Changes.

Adaptive Learning

Gets Smarter With Every Quote and Action.

Why Freight Forwarders Choose Wisor

Don’t Just Take Our Word for It

Recognized for Innovation in Freight Management

gbl
Innovation & Industry Excellence 2025
Recognized as a Global-Scale Startup

FAQs

What AI capabilities does Wisor actually have?

Wisor’s AI provides three core intelligent capabilities for freight forwarding. Specific features:

  • Dynamic pricing that predicts optimal sell rates based on your win/loss history
  • Margin optimization identifying the best price corridor per customer and lane
  • Predictive insights forecasting delays and cost changes from seasonal and carrier trends
  • Performance analytics tracking conversion rates and profitability
  • Continuous learning that improves from every quote and rate update
How does dynamic pricing work?

Wisor analyzes your historical performance to recommend optimal pricing. The AI process:

  • Reviews your past quotes and their win/loss outcomes
  • Considers current market conditions and carrier rates
  • Identifies patterns in what pricing strategies close deals
  • Recommends sell rates that balance competitiveness with profitability
  • Updates continuously as new quotes generate results

See profit optimization: How Digital Solutions Increase Quote Profits

What does "best price corridor" mean?

The best price corridor is the optimal margin range for winning deals profitably. AI identifies:

  • The pricing sweet spot where you win business at good margins
  • Customer-specific patterns showing who accepts higher vs lower margins
  • Lane-specific opportunities based on your historical performance
  • The balance between competitive pricing and profitability per customer

Calculate margin impact: ROI Calculator

What can AI predict about my freight business?

Wisor’s predictive intelligence forecasts operational and market changes. Predictions:

  • Likely delays based on seasonal trends and carrier patterns
  • Cost changes before they impact your margins
  • Market conditions affecting specific trade lanes
  • Win probability for different pricing strategies per customer
How does the AI learn and improve over time?

Continuous learning means the system gets better automatically from your business activity. Learning sources:

  • Every quote you generate feeds win/loss data into the AI
  • Rate updates and market changes refine predictions
  • Customer actions and responses improve accuracy
  • Your business outcomes train the AI on what actually works
What performance metrics does AI track?

AI-powered analytics provide visibility into commercial performance. Tracked metrics:

  • Conversion rates showing which quotes turn into bookings
  • Profitability per customer showing margin performance
  • Profitability per lane identifying your most profitable routes
  • Team efficiency across your sales and pricing operations

See operational intelligence: Freight Forwarding Software

Does AI work for all freight modes?

Yes. Wisor’s AI analyzes pricing patterns across all transport types. Multi-modal intelligence:

  • Air freight pricing optimization and win patterns
  • Ocean freight margin analysis and rate predictions
  • Land freight profitability tracking
  • Multi-modal shipment pricing recommendations
How does AI help with margin optimization?

AI identifies where you can improve margins without losing deals. Optimization approach:

  • Analyzes your historical win rates at different margin levels
  • Identifies the best price corridor for each customer and lane
  • Shows where you’re leaving money on the table with low margins
  • Enables better commercial decisions based on actual performance data
What makes Wisor's AI different from basic analytics?

Wisor provides forward-looking intelligence, not just historical reports. Key differences:

  • Predicts optimal future pricing vs reporting past results
  • Continuously learns and improves from every business action
  • Provides real-time recommendations during quoting
  • Analyzes patterns across customers, lanes, and market conditions simultaneously
How does continuous learning affect my pricing strategy?

The AI evolves your pricing strategy automatically based on results. Impact:

  • Pricing accuracy improves as the system learns from your wins and losses
  • Margin recommendations adapt to changing market conditions
  • Customer-specific patterns emerge from accumulated quote history
  • Your institutional pricing knowledge becomes automated intelligence

Book an AI consultation: Book a Demo

Interview With Managing
Director EMO Trans

Wisor Ignite

Interview With
Cargo Movers

Freight Forwarding Insights from Wisor

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