“Wisor has completely transformed how we price, quote, and engage with customers. It’s fast, efficient, and lets us see the full picture. Compared to our old process, the difference is night and day.”
Solution
Three workflow gaps costing freight forwarders time and margin.
RFQs land via email, phone, and portals. Your team hunts through carrier rate sheets, calculates margins in spreadsheets, and formats the quote — all while the customer is shopping the lane with three other forwarders. By the time you reply, the deal has already moved.
Contract rates sit in emails and files. Spot rates require phone calls to carriers. Historical pricing is buried in spreadsheets nobody updates. There is no single view of your best options for any given lane, and your team burns hours hunting for rates instead of selling.
Sales emails booking details over to operations. Ops re-enters everything into the TMS manually. Information gets lost in translation, delays creep in between quote acceptance and booking, and the two teams operate in disconnected silos with no automated workflow between them.
You cannot see which lanes you actually win, how long quotes take to turn around, or which salespeople are leaving margin on the table. Without quote performance data, pricing decisions are guesses and there is no way to improve win rates over time.
3 capabilities that connect sales and ops — built for freight forwarders.
Turn RFQs into branded freight quotes in minutes. All carrier rates, margins, and PDF output in one view.
Compare carrier rates across contracted and spot options. See pricing, transit times, and service levels side by side.
Generate professional, branded quotes in minutes. Automatic calculations, margin management, and one-click PDF creation.
Likely accurate version: ‘Centralize your carrier rates. Upload contracts, track expirations, and get alerted when rates change — all in one place.
Compare contracted and spot routing options side-by-side — cost, transit time, and service level — with margin applied to every option.
Accepted quotes flow straight to your TMS. No re-entry, no lost data. Works with CargoWise, Cargospot, and more.
Wisor converts incoming RFQs — from email, portals, or phone logs — into structured quote requests automatically. Inquiries become quote drafts, ready for your team to review and send.
Track quote-to-book conversion, response time, and profit by lane to grow your win rate.
When an RFQ lands in your inbox — even after hours — Wisor drafts a complete quote in minutes by matching it against your rate sources. Your team reviews and sends it ready to go.
3 core Wisor ai capabilities built for freight forwarders
3 core Wisor ai capabilities built for freight forwarders
Accepted quotes flow to operations with complete booking details
Professional, branded quotes with automated calculations and PDF generation
Response times, conversion rates, and profitability tracking
Isline
“Wisor has completely transformed how we price, quote, and engage with customers. It’s fast, efficient, and lets us see the full picture. Compared to our old process, the difference is night and day.”
CHS
“Wisor improved our efficiency by allowing us to generate and compare quotes much faster. It’s simplified a process that used to be time-consuming and tedious.”
DN Freight
“Wisor has streamlined our quoting. The Email-to-Quote function, FCL APIs, and rate management have given us faster responses, more accurate pricing, and more options for customers.”
Fridenson
“Anyone who tries Wisor will understand its benefits immediately. It’s efficient, intuitive, and far better than what’s currently out there in the market.”
Eldan Cargo
Wisor improved our efficiency by allowing us to generate and compare quotes much faster. It’s simplified a process that used to be time-consuming and tedious.
Interfracht
Wisor.ai makes rate comparison simple and fast. The setup was easy, and the support team is always responsive. A real time-saver for our daily work.
Wisor generates professional sales documents:
For operational documents (HBL, AWB, etc.), Wisor integrates with your TMS.
Wisor streamlines the sales-to-operations handoff:
Freight forwarding software understands the unique complexities of international freight operations. Key differences:
No, and that’s not the goal. Wisor works differently than a TMS. How they work together:
Wisor logs every action automatically to provide operational intelligence. What you track:
Calculate operational ROI: ROI Calculator
Yes. Wisor scales from small operations to large enterprises. Scalability:
See how forwarders grow: How Digital Solutions Increase Quote Profits
Wisor manages complexity across air, ocean, and land in one workflow. Multi-modal capabilities:
Compare transport modes: Air Freight vs Sea Freight
Yes. Document templates use your company information and formatting. Customization options:
Book a customization consultation: Book a Demo
Wisor provides visibility across sales, pricing, and operations teams. Collaboration features:
Discover collaboration benefits: How Freight Forwarders Improve Customer Service
Complete freight forwarding software handles the entire shipment lifecycle. End-to-end capabilities:
June 2, 2026
Key Takeaways Freight quote speed depends on complete shipment data, connected rate sources, and automated workflows; missing information and manual processes create delays that slow customer response times. Faster quotes increase win rates, accelerate bookings, improve customer retention, and allow teams to handle more requests without adding headcount. Automated and AI-powered quoting workflows can reduce […]
May 28, 2026
Key Takeaways Contract rates provide stable pricing and faster quoting through pre-agreed carrier agreements. Spot rates add flexibility for urgent or unpredictable shipments but often slow down quote response times. Most freight forwarders use a hybrid strategy to balance cost control with market flexibility. Centralized rate visibility improves quote accuracy, speeds up decisions, and reduces […]
May 13, 2026
Key Takeaways Incoterms are standardized global trade rules that define who handles shipping costs, customs, insurance, and delivery responsibilities during international freight movements, reducing confusion and disputes between buyers and sellers. Each Incoterm changes when cargo risk transfers. Under EXW, risk transfers at the seller’s premises, while DDP keeps responsibility with the seller until final […]