Solution

AI Freight Forwarding Software That Works With Your Systems

RFQ to sent quote in under 5 minutes.
Quote in seconds. Win more with faster response.

AI Freight
Forwarding Software

Pricing Challenges Without AI Intelligence

Why gut-feel pricing leaves money on the table

Pricing Based on Gut Feel

Your pricing team sets margins based on experience and intuition. You quote what “feels right” for each customer and lane. Without data-driven insights, you don’t know if you’re leaving profit on the table.
Email Chaos
Tracking Gaps

Can't Analyze Thousands of Data Points

You’ve generated thousands of quotes across hundreds of customers and lanes. The patterns are buried in your data but impossible to extract manually. Which pricing strategies win? You can’t analyze it all.

No Way to Predict Market Changes

Carrier rates change. Seasonal demand shifts. Capacity tightens. You find out when customers reject quotes or margins shrink. Without predictive capabilities, you’re always reacting instead of anticipating.
System Silos
Margin Loss

Manual Margin Analysis Takes Too Long

Analyzing profitability across all lanes and customers requires pulling data from multiple systems and building spreadsheets. By the time you finish, market conditions have changed. You need insights at quote time.

Your Complete Rate
Management System

3 core capabilities that speed your quoting process

Shipping Rates Get Rates Table Quote Generation

Shipping Rates

Select shipping routes, transport modes, and cargo details. Find the best international shipping options with an easy interface.
Shipping Rates

Get Rates Table

Compare carrier rates across contracted and spot options. See pricing, transit times, and service levels side by side.
Get Rates Table

Quote Generation

Generate professional, branded quotes in minutes. Automatic calculations, margin management, and one-click PDF creation.
Quote Generation
Automated Rate Updates Smart Quote Routing Workflow Automation

Automated Rate Updates

Likely accurate version: 'Centralize your carrier rates. Upload contracts, track expirations, and get alerted when rates change — all in one place.
Automated Rate Updates

Smart Quote Routing

Compare contracted and spot routing options side-by-side — cost, transit time, and service level — with margin applied to every option.
Smart Quote Routing

Workflow Automation

Automate the repetitive parts of quoting — follow-up nudges, customer reminders, and quote tracking — so your team spends time on relationships, not chasing.
Workflow Automation
Automated Inquiry Intake AI-Powered Intelligence _Instant Quote Response

Automated Inquiry Intake

Wisor converts incoming RFQs — from email, portals, or phone logs — into structured quote requests automatically. Inquiries become quote drafts, ready for your team to review and send.
Automated Inquiry Intake

AI-Powered Intelligence

AI handles the work where it actually helps — RFQ data extraction, rate matching, margin calculations, and document parsing. You stay in control of pricing decisions; we don't claim to predict the market.
AI-Powered Intelligence

Instant Quote Response

When an RFQ lands in your inbox — even after hours — Wisor drafts a complete quote in minutes by matching it against your rate sources. Your team reviews and sends it ready to go.
_Instant Quote Response

Your Complete AI Pricing
Intelligence System

3 core AI capabilities that optimize your revenue

3 core AI capabilities that optimize your revenue

Smart Pricing

AI-Optimized Rates Based on Win History and Market.

Forecast Insights

Forecast Delays, Costs, and Market Changes.

Adaptive Learning

Gets Smarter With Every Quote and Action.

Why Freight Forwarders Choose Wisor

Don’t Just Take Our Word for It

Recognized for Innovation in Freight Management

Innovators of the year 2025
gbl
Innovation & Industry Excellence 2025
Recognized as a Global-Scale Startup

FAQs

What AI capabilities does Wisor actually have?

Wisor’s AI provides three core intelligent capabilities for freight forwarding. Specific features:

  • Dynamic pricing that predicts optimal sell rates based on your win/loss history
  • Margin optimization identifying the best price corridor per customer and lane
  • Predictive insights forecasting delays and cost changes from seasonal and carrier trends
  • Performance analytics tracking conversion rates and profitability
  • Continuous learning that improves from every quote and rate update
How does dynamic pricing work?

Wisor analyzes your historical performance to recommend optimal pricing. The AI process:

  • Reviews your past quotes and their win/loss outcomes
  • Considers current market conditions and carrier rates
  • Identifies patterns in what pricing strategies close deals
  • Recommends sell rates that balance competitiveness with profitability
  • Updates continuously as new quotes generate results

See profit optimization: How Digital Solutions Increase Quote Profits

What does "best price corridor" mean?

The best price corridor is the optimal margin range for winning deals profitably. AI identifies:

  • The pricing sweet spot where you win business at good margins
  • Customer-specific patterns showing who accepts higher vs lower margins
  • Lane-specific opportunities based on your historical performance
  • The balance between competitive pricing and profitability per customer

Calculate margin impact: ROI Calculator

What can AI predict about my freight business?

Wisor’s predictive intelligence forecasts operational and market changes. Predictions:

  • Likely delays based on seasonal trends and carrier patterns
  • Cost changes before they impact your margins
  • Market conditions affecting specific trade lanes
  • Win probability for different pricing strategies per customer
How does the AI learn and improve over time?

Continuous learning means the system gets better automatically from your business activity. Learning sources:

  • Every quote you generate feeds win/loss data into the AI
  • Rate updates and market changes refine predictions
  • Customer actions and responses improve accuracy
  • Your business outcomes train the AI on what actually works
What performance metrics does AI track?

AI-powered analytics provide visibility into commercial performance. Tracked metrics:

  • Conversion rates showing which quotes turn into bookings
  • Profitability per customer showing margin performance
  • Profitability per lane identifying your most profitable routes
  • Team efficiency across your sales and pricing operations

See operational intelligence: Freight Forwarding Software

Does AI work for all freight modes?

Yes. Wisor’s AI analyzes pricing patterns across all transport types. Multi-modal intelligence:

  • Air freight pricing optimization and win patterns
  • Ocean freight margin analysis and rate predictions
  • Land freight profitability tracking
  • Multi-modal shipment pricing recommendations
How does AI help with margin optimization?

AI identifies where you can improve margins without losing deals. Optimization approach:

  • Analyzes your historical win rates at different margin levels
  • Identifies the best price corridor for each customer and lane
  • Shows where you’re leaving money on the table with low margins
  • Enables better commercial decisions based on actual performance data
What makes Wisor's AI different from basic analytics?

Wisor provides forward-looking intelligence, not just historical reports. Key differences:

  • Predicts optimal future pricing vs reporting past results
  • Continuously learns and improves from every business action
  • Provides real-time recommendations during quoting
  • Analyzes patterns across customers, lanes, and market conditions simultaneously
How does continuous learning affect my pricing strategy?

The AI evolves your pricing strategy automatically based on results. Impact:

  • Pricing accuracy improves as the system learns from your wins and losses
  • Margin recommendations adapt to changing market conditions
  • Customer-specific patterns emerge from accumulated quote history
  • Your institutional pricing knowledge becomes automated intelligence

Book an AI consultation: Book a Demo

Customers Feedback

Thousands of Customers who already feel a difference

Unlock Faster Freight Quotes with Smart Fee Consolidation.

Unlock Faster Freight Quotes Unlock Faster Freight Quotes with Smart Fee Consolidation.

with Smart Fee Consolidation

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Wisor Ignite Launch

Wisor Ignite Launch Wisor Ignite Launch

AI-Powered Quoting Platform for Freight Forwarders

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This changed the way we work

This changed the way we work This changed the way we work

Alexander Eispert, Interfracht

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How Eldan Cargo Modernized Freight Quoting & Sales

How Eldan Cargo Modernized How Eldan Cargo Modernized Freight Quoting & Sales

Freight Quoting & Sales

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Freight Forwarding Insights from Wisor

What Are Incoterms? Rules, Types, and How to Choose the Right One

Ben Krispin
Ben Krispin

May 13, 2026

Key Takeaways Incoterms are standardized global trade rules that define who handles shipping costs, customs, insurance, and delivery responsibilities during international freight movements, reducing confusion and disputes between buyers and sellers. Each Incoterm changes when cargo risk transfers. Under EXW, risk transfers at the seller’s premises, while DDP keeps responsibility with the seller until final […]

Freight Quoting SLA and Response Time Targets

Freight Quoting SLA and Response Time Targets for Faster Freight Conversions

Talya Sasson

April 27, 2026

Key Takeaways Freight quoting SLA and response time targets set clear limits from initial response to final quote, helping teams improve speed, consistency, and win rates by reducing delays and missed requests. Slow responses, scattered requests, and manual follow-ups directly reduce conversions and revenue, making centralized tracking and fast intake critical for competitive quoting performance. […]

quote to cash process in freight forwarding

How the Quote to Cash Process in Freight Forwarding Reduces Revenue Leakage & Speeds Up Billing

Nadav Shitrit

April 16, 2026

Key Takeaways Quote-to-cash (Q2C) in freight forwarding connects pricing, booking, execution, and invoicing into one flow Revenue leakage comes from missed surcharges, manual pricing, disconnected systems, and delayed invoicing; fixing these with automation and synced workflows protects margins and prevents unbilled services. Different workflows (spot, contract, multi-leg, consolidation) require tailored controls to ensure all costs […]