“Wisor has completely transformed how we price, quote, and engage with customers. It’s fast, efficient, and lets us see the full picture. Compared to our old process, the difference is night and day.”
Solution
Why gut-feel pricing leaves money on the table
Your carrier rates are spread across spreadsheets, email attachments, and portal logins. Every RFQ kicks off a hunt - and the answer changes depending on who's looking.
Your team copies rates between tabs, recalculates margins, and rebuilds the same PDF every time. The math is right, but the clock is already running.
Half your inbound RFQs land outside business hours. By the time someone responds in the morning, the customer already has a quote from a faster forwarder.
Your margin policies exist on paper, but every rep applies them differently under pressure. You only spot the leak at month end.
3 core capabilities that speed your quoting process
Turn RFQs into branded freight quotes in minutes. All carrier rates, margins, and PDF output in one view.
Compare carrier rates across contracted and spot options. See pricing, transit times, and service levels side by side.
Generate professional, branded quotes in minutes. Automatic calculations, margin management, and one-click PDF creation.
Likely accurate version: ‘Centralize your carrier rates. Upload contracts, track expirations, and get alerted when rates change — all in one place.
Compare contracted and spot routing options side-by-side — cost, transit time, and service level — with margin applied to every option.
Accepted quotes flow straight to your TMS. No re-entry, no lost data. Works with CargoWise, Cargospot, and more.
Wisor converts incoming RFQs — from email, portals, or phone logs — into structured quote requests automatically. Inquiries become quote drafts, ready for your team to review and send.
Track quote-to-book conversion, response time, and profit by lane to grow your win rate.
When an RFQ lands in your inbox — even after hours — Wisor drafts a complete quote in minutes by matching it against your rate sources. Your team reviews and sends it ready to go.
3 core AI capabilities that optimize your revenue
3 core AI capabilities that optimize your revenue
Compare contracted and spot rates side-by-side with margins applied.
Track rate changes and contract expirations across every carrier.
Customer preferences, quote history, and pricing patterns, always at hand.
Isline
“Wisor has completely transformed how we price, quote, and engage with customers. It’s fast, efficient, and lets us see the full picture. Compared to our old process, the difference is night and day.”
CHS
“Wisor improved our efficiency by allowing us to generate and compare quotes much faster. It’s simplified a process that used to be time-consuming and tedious.”
DN Freight
“Wisor has streamlined our quoting. The Email-to-Quote function, FCL APIs, and rate management have given us faster responses, more accurate pricing, and more options for customers.”
Fridenson
“Anyone who tries Wisor will understand its benefits immediately. It’s efficient, intuitive, and far better than what’s currently out there in the market.”
Eldan Cargo
Wisor improved our efficiency by allowing us to generate and compare quotes much faster. It’s simplified a process that used to be time-consuming and tedious.
Interfracht
Wisor.ai makes rate comparison simple and fast. The setup was easy, and the support team is always responsive. A real time-saver for our daily work.
Wisor uses AI where it actually helps – automating data extraction, rate matching, and quote generation. We don’t claim it predicts the market or learns to negotiate for you.
What it does:
Wisor doesn’t change your pricing strategy – it makes your existing process faster.
Wisor doesn’t auto-optimize your margins – you do. You define margin rules by customer, lane, service level, or contract type, and Wisor applies them automatically on every quote. You see the full rate comparison with your margins applied, so you choose the right price for each deal.
No – and we won’t pretend it does. Market forecasting requires data Wisor doesn’t have.
What we do give you is faster visibility into rate changes from your carriers and contract expirations, so you can react before margins erode.
Wisor remembers patterns – customer preferences, frequent lanes, quote history – so your team doesn’t restart every conversation. It doesn’t claim to learn your pricing strategy or auto-adjust your margins. Those decisions stay with your pricing team.
What improves over time is your team’s speed, because the data is already there.
Quote response time, quote-to-booking conversion rate, win rate by lane and customer, margin performance by team member, and rate-source coverage.
The point isn’t AI dashboards – it’s giving your team and management visibility into the quoting funnel without exporting to Excel.
Yes. Wisor handles ocean (FCL/LCL), air, and ground freight, plus multi-modal shipments. Rate management, RFQ matching, and quote generation work the same way across modes.
Three ways:
You set the strategy, Wisor enforces it.
A TMS handles execution after the quote is won. A spreadsheet doesn’t connect to your rate sources or RFQ inbox. Wisor sits in the gap – turning an incoming RFQ into a sent quote in under 5 minutes, applying your margin rules automatically, and feeding the result back into your TMS. It’s the missing pre-execution layer.
Your strategy stays yours. Wisor changes the mechanics: instead of three hours of manual rate hunting per RFQ, your pricing team reviews quote drafts that already match the right rates and margins. Same pricing decisions – just faster, with better data.
June 2, 2026
Key Takeaways Freight quote speed depends on complete shipment data, connected rate sources, and automated workflows; missing information and manual processes create delays that slow customer response times. Faster quotes increase win rates, accelerate bookings, improve customer retention, and allow teams to handle more requests without adding headcount. Automated and AI-powered quoting workflows can reduce […]
May 28, 2026
Key Takeaways Contract rates provide stable pricing and faster quoting through pre-agreed carrier agreements. Spot rates add flexibility for urgent or unpredictable shipments but often slow down quote response times. Most freight forwarders use a hybrid strategy to balance cost control with market flexibility. Centralized rate visibility improves quote accuracy, speeds up decisions, and reduces […]
May 13, 2026
Key Takeaways Incoterms are standardized global trade rules that define who handles shipping costs, customs, insurance, and delivery responsibilities during international freight movements, reducing confusion and disputes between buyers and sellers. Each Incoterm changes when cargo risk transfers. Under EXW, risk transfers at the seller’s premises, while DDP keeps responsibility with the seller until final […]