Solution

 Digital Freight Forwarding That Modernizes Operations

Intelligent layer. Modern experience. No replacement.
Quote in seconds. Win more with less effort.

Freight Rate
Procurement Software

Why Manual Operations Lose Business

Why customers choose faster forwarders over manual processes

Digital Forwarders Win Your Customers

Large digital forwarders offer instant quotes and automated responses. Your manual email-based process looks outdated. Customers choose competitors who provide fast, professional digital experiences.
Email Chaos
Tracking Gaps

Legacy Systems Can't Keep Up

Your TMS handles operations but lacks intelligent quoting or AI pricing. Upgrading is expensive and disruptive. You’re stuck with outdated systems or months-long replacement projects.

Fragmented Tools Create Chaos

Quoting in spreadsheets. Rates in carrier portals. Communication through email. Your team switches between disconnected tools all day. Nothing talks to each other.
System Silos
Margin Loss

No Path to Digital Transformation

You need to go digital to compete. But custom development costs hundreds of thousands. Platform replacements take years. Small and mid-size forwarders can’t afford either.

 Your Complete Digital
Transformation Platform

3 core capabilities that modernize your entire operation

Shipping Rates Get Rates Table Quote Generation

Shipping Rates

Select shipping routes, transport modes, and cargo details. Find the best international shipping options with an easy interface.
Shipping Rates

Get Rates Table

Compare carrier rates across contracted and spot options. See pricing, transit times, and service levels side by side.
Get Rates Table

Quote Generation

Generate professional, branded quotes in seconds. Automatic calculations, margin management, and one-click PDF creation.
Quote Generation
Automated Rate Updates Smart Quote Routing Workflow Automation

Automated Rate Updates

Carrier rates stay current automatically. Wisor pulls rate changes, tracks contract expirations, and alerts you to pricing updates.
Automated Rate Updates

Smart Quote Routing

AI suggests best routing options based on cost, transit time, and reliability. Compare multiple options in seconds.
Smart Quote Routing

Workflow Automation

Automate repetitive tasks like quote follow-ups, booking confirmations, and status updates. Focus on relationships, not routine work.
Workflow Automation
Automated Inquiry Intake AI-Powered Intelligence _Instant Quote Response

Automated Inquiry Intake

From quote request to delivery confirmation, Wisor automates your entire freight workflow. Inquiries become quotes. Quotes become bookings. All automatic.
Automated Inquiry Intake

AI-Powered Intelligence

Machine learning improves pricing, predicts delays, and optimizes recommendations. Your operations get smarter over time.
AI-Powered Intelligence

Instant Quote Response

When a customer sends a quote request, it’s instantly processed and shared with freight forwarders. Wisor automatically collects and returns the most accurate quote within seconds This ensures faster response times and a seamless customer experience.
_Instant Quote Response

 Your Complete Digital
Transformation Platform

3 core capabilities that modernize your entire operation

3 core capabilities that modernize your entire operation

Intelligent Ops

The Brain That Connects All Your Systems.

Digital Experience

Professional Branded Experience Under Your Company.

AI Learning

Gets Smarter With Every Quote and Action.

Why Freight Forwarders Choose Wisor

Don’t Just Take Our Word for It

Recognized for Innovation in Freight Management

Innovators of the year 2025
gbl
Innovation & Industry Excellence 2025
Recognized as a Global-Scale Startup

FAQs

What is a digital freight forwarding platform?

A digital freight forwarding platform modernizes traditional freight operations through intelligent automation and customer-facing technology. Key components:

  • Intelligence layer that connects your TMS, carriers, and rate sources
  • AI-powered quoting, pricing, and margin optimization
  • Branded digital experience for customers
  • Automated workflows from quote to delivery
  • Real-time analytics and performance tracking

Learn the fundamentals: What is Freight Forwarding

Do I need to replace my TMS to use Wisor?

No. Wisor sits on top of your existing systems as an intelligent operating layer. How it works:

  • Your TMS continues handling operations and bookings
  • Wisor adds intelligent quoting and automation
  • Data flows bi-directionally between Wisor and your TMS
  • Keep your carrier relationships and existing workflows
  • No expensive replacement project or operational disruption

See integration approach: TMS Integration

How is this different from upgrading my current TMS?

Wisor provides capabilities your TMS was never designed for. The difference:

  • TMS upgrades still lack intelligent quoting and AI pricing
  • Traditional TMS platforms don’t offer customer-facing automation
  • Upgrades take months and cost significantly more
  • Wisor deploys as an intelligence layer, not a replacement
  • You get modern digital capabilities without changing core systems

Explore the technology shift: 4 Technologies Making Waves in Freight Forwarding

Can small freight forwarders afford digital transformation?

Yes. Wisor makes digital transformation accessible without custom development costs. What you avoid:

  • No six-figure custom development projects
  • No year-long system replacement projects
  • No expensive consultant fees
  • No disruption to ongoing operations
  • Traditional forwarders can compete with digital forwarders immediately

Calculate your investment: ROI Calculator

What does "intelligent operating layer" actually mean?

Wisor acts as the brain that sits on top of all your systems and makes them work together intelligently. Specific capabilities:

  • Centralizes data from TMS, carriers, CRMs, and rate providers
  • AI learns from every quote and action to improve decisions
  • Orchestrates workflows across disconnected systems
  • Automates tasks that previously required manual work
  • Provides analytics and insights across your entire operation

See AI capabilities: AI in Freight Forwarding

How does Wisor digitize both internal operations and customer experience?

Wisor transforms how you work internally and how customers experience your service. Dual transformation:

  • Internal: Automated quoting, intelligent pricing, rate management, performance analytics
  • External: Instant quotes, automated responses, professional branded communication
  • Everything branded under your company, not a third-party marketplace
  • You maintain control while providing modern digital service

Explore customer experience: How Freight Forwarders Improve Customer Service

What systems does Wisor connect with?

Wisor integrates with your complete tech stack through APIs and EDI. Connections include:

  • TMS platforms: CargoWise, Magaya, Softlink, and custom systems
  • Carriers: Maersk, MSC, Hapag-Lloyd, ONE, Evergreen, DHL, and others
  • Rate providers: INTTRA, WebCargo, Cargo.one for live rates
  • ERP and accounting: Xero, Zoho, and other business systems
  • CRM platforms: HubSpot, Salesforce for customer data sync

See full integration list: Freight Management Software

How does the platform get smarter over time?

Wisor’s continuous learning improves performance without manual updates. The learning loop:

  • Every quote feeds data into AI pricing models
  • Win and loss patterns refine margin recommendations
  • Rate changes and market movements adjust predictions
  • Customer behavior shapes automation rules
  • System accuracy improves with each interaction

Discover AI learning: Technology and Logistics

Will my team need extensive training to use Wisor?

No. Wisor is designed for freight forwarders and matches how your team already works. Adoption factors:

  • Familiar workflows enhanced with automation, not replaced
  • Intuitive interface requires minimal training
  • Team continues using existing systems for operations
  • Wisor handles complexity behind the scenes
  • Most teams are productive immediately after setup

Book a platform demo: Book a Demo

How do I compete with large digital forwarders?

Wisor gives you the same digital capabilities as large competitors without their investment. Competitive advantages:

  • Offer instant quotes like major digital forwarders
  • Provide 24/7 automated service
  • Match the modern experience customers expect
  • Maintain personal service while adding digital efficiency
  • Win based on service quality, not just technology

See competitive strategies: How to Reduce Freight Costs

Interview With Managing
Director EMO Trans

Wisor Ignite

Interview With
Cargo Movers

Freight Forwarding Insights from Wisor

freight automation tools

Top 8 Freight Automation Tools for Supply Chain Efficiency in 2026

Nimrod
Nimrod

December 15, 2025

Freight teams today are under pressure to cut delays, reduce manual work, and keep margins healthy. This is where freight automation tools make a real difference: they connect data across the supply chain and turn repetitive, error-prone tasks into stable, predictable workflows. These platforms help freight forwarders manage quotes, bookings, and document management from a […]

freight forwarder vs freight broker

Freight Forwarder vs Freight Broker: Types, Roles & Differences

Ben Krispin
Ben Krispin

December 9, 2025

Key Takeaways Freight forwarders manage end-to-end shipments, including cargo custody, documentation, and customs, making them ideal for complex or international logistics. Freight brokers act as intermediaries, matching shippers with carriers without taking cargo responsibility. They are best for domestic, cost-driven moves. Forwarders bundle services for predictable pricing; brokers add a margin on carrier rates, which […]

freight quoting software implementation plan

Freight Quoting Software Implementation Plan: Step-by-Step Guide

Nadav Shitrit
Nadav Shitrit

December 1, 2025

Key Takeaways A structured freight quoting software implementation plan moves teams from manual quoting to streamlined, AI-powered workflows by aligning systems, data, and user roles. Clean rate data, mapped workflows, and strong API integrations are critical to quote accuracy, operational continuity, and reduced manual effort. Common pitfalls like data quality issues, carrier API complexity, and […]