Solution

Freight CRM Software for Freight Forwarders & Logistics Teams

Unified contacts. Automated follow-ups. Faster closes.
Quote in seconds. Win more with less effort.

AI Freight
Forwarding Software

The Hidden Costs of Using Generic CRM Software in Freight

Scattered contacts and lost history cost you bookings daily

Scattered Customer Records

Your customer data lives across spreadsheets, email inboxes, and disconnected tools. Reps spend 30 to 45 minutes each day searching for the right contact or shipment history. That time could go toward closing deals.
Email Chaos
Tracking Gaps

Lost Follow-Up Opportunities

Without automated reminders, follow-ups slip through the cracks. Industry data shows that 40% of freight quotes never receive a second touch. Each missed follow-up is a lost booking.

No Visibility Into Sales Pipeline

You cannot track which prospects are active, which quotes are pending, or where revenue is stuck. Managers rely on guesswork instead of real pipeline data to forecast weekly volumes.
System Silos
Margin Loss

Manual Data Entry Slows Teams

Every new quote, contact update, or shipment note requires manual entry into your system. Reps spend up to 2 hours per day on administrative data tasks instead of selling.

How Wisor AI Turns These Challenges Into Wins

AI-powered CRM that captures every interaction and automates follow-ups.

Shipping Rates Get Rates Table Quote Generation

Shipping Rates

Select shipping routes, transport modes, and cargo details. Find the best international shipping options with an easy interface.
Shipping Rates

Get Rates Table

Compare carrier rates across contracted and spot options. See pricing, transit times, and service levels side by side.
Get Rates Table

Quote Generation

Generate professional, branded quotes in seconds. Automatic calculations, margin management, and one-click PDF creation.
Quote Generation
Automated Rate Updates Smart Quote Routing Workflow Automation

Automated Rate Updates

Carrier rates stay current automatically. Wisor pulls rate changes, tracks contract expirations, and alerts you to pricing updates.
Automated Rate Updates

Smart Quote Routing

AI suggests best routing options based on cost, transit time, and reliability. Compare multiple options in seconds.
Smart Quote Routing

Workflow Automation

Automate repetitive tasks like quote follow-ups, booking confirmations, and status updates. Focus on relationships, not routine work.
Workflow Automation
Automated Inquiry Intake AI-Powered Intelligence _Instant Quote Response

Automated Inquiry Intake

From quote request to delivery confirmation, Wisor automates your entire freight workflow. Inquiries become quotes. Quotes become bookings. All automatic.
Automated Inquiry Intake

AI-Powered Intelligence

Machine learning improves pricing, predicts delays, and optimizes recommendations. Your operations get smarter over time.
AI-Powered Intelligence

Instant Quote Response

When a customer sends a quote request, it’s instantly processed and shared with freight forwarders. Wisor automatically collects and returns the most accurate quote within seconds This ensures faster response times and a seamless customer experience.
_Instant Quote Response

Your Complete Freight CRM System

Three core Wisor capabilities that streamline your customer relationships

Three core Wisor capabilities that streamline your customer relationships

AI-Powered Freight Contact Intelligence

Auto Capture Every Customer Interaction and Shipment Detail

Automated Follow Ups

Never Miss a Quote or Booking Opportunity

TMS Sync

Connect CargoWise, Magaya, Softlink, and Your Systems

Why Freight Forwarders Choose Wisor

Don’t Just Take Our Word for It

Recognized for Innovation in Freight Management

Innovators of the year 2025
gbl
Innovation & Industry Excellence 2025
Recognized as a Global-Scale Startup

FAQs

What is freight CRM software and how does it differ from generic CRM?

Freight CRM software is built specifically for logistics, sales, and customer management. Key differences:

  • Tracks shipments, lanes, and modes alongside contact and deal data
  • Links quotes, bookings, and invoices directly to customer profiles automatically
  • Supports multi-modal workflows for ocean, air, and land freight operations
  • Integrates natively with TMS platforms like CargoWise and Magaya
  • Captures freight-specific data points that generic CRMs cannot handle
How does Wisor's AI improve freight customer relationship management?

Wisor uses AI to eliminate manual CRM tasks and surface actionable insights. Core capabilities:

  • Automatically logs emails, quotes, and shipment updates to each customer record
  • Identifies high-value prospects based on quoting patterns and win history
  • Generates follow-up reminders when quotes go unanswered after configurable periods
  • Provides pipeline visibility with real-time dashboards for managers and reps
  • Learn more: How Digital Solutions Increase Quote Profits
What ROI can I expect from switching to a freight-specific CRM?

Forwarders using Wisor report significant time and revenue improvements across teams. Speed breakdown:

  • Quote response times drop from hours to under 60 seconds with automation
  • Reps recover 1 to 2 hours per day previously spent on data entry
  • Follow-up automation increases quote conversion rates by reducing missed opportunities
  • Managers gain pipeline visibility without chasing reps for manual updates weekly
  • Calculate your savings: ROI Calculator
Does Wisor integrate with my existing TMS and quoting tools?

Wisor connects with major freight forwarding platforms through bi directional data sync. Integration approach:

  • Native integration with CargoWise, Magaya, and Softlink for seamless data flow
  • Bi-directional sync keeps customer and shipment records updated in both systems
  • Pulls live rates from INTTRA, WebCargo, and Cargo.one into the quoting workflow
  • Connects with accounting tools like Xero and Zoho for invoice tracking
  • API available for custom integrations with proprietary or legacy TMS platforms
How much control do I have over automation and pricing rules?

Wisor gives your team full control over every automated action and approval. Control features:

  • Configurable approval workflows let managers review quotes before they go out
  • Custom pricing rules set margins, minimums, and markups by lane or customer
  • Human in the loop settings ensure no quote sends without authorized review
  • Role-based permissions control who can edit rates, approve quotes, or override rules
  • Audit trails log every automated action, so your team can review decisions later
Can Wisor handle both sales prospecting and existing account management?

Wisor supports the full customer lifecycle from first contact to repeat bookings. Benefits include:

  • Prospect tracking with lead scoring based on quote volume and response rates
  • Account management dashboards showing shipment history, spend, and open quotes per client
  • Automated re-engagement campaigns for dormant customers who have not shipped recently
  • Team assignment and territory management features for growing sales organizations
  • Explore all capabilities: Freight Forwarding Software
How does Wisor help me respond faster and win more freight deals?

Speed is the top differentiator in freight sales, and Wisor accelerates every step. Key differentiators:

  • AI reads incoming quote requests and generates responses in 60 seconds or less
  • Automated rate lookups pull the best available contract and spot rates instantly
  • Follow-up sequences trigger automatically, so no pending quote goes untouched for days
  • CHS Logistics and other customers report significantly faster quote turnaround times overall
  • Pipeline alerts notify reps when high-value opportunities need immediate attention today
What data does Wisor capture from my customer interactions automatically?

Wisor’s AI logs and organizes customer data from multiple communication channels. Data captured:

  • Email content, attachments, and extracted shipment details from every quote request received
  • Quote history, including rates offered, margins applied, and win or loss outcomes
  • Customer preferences for carriers, routes, service levels, and special handling requirements
  • Communication timeline showing every touchpoint between your team and each contact
  • Shipment milestones and delivery outcomes linked to original quotes and bookings automatically
Is Wisor suitable for small freight forwarding teams or only large operations?

Wisor scales to fit forwarding teams of any size with flexible configuration options. Supported modes:

  • Solo operators benefit from automated quoting that replaces hours of manual work
  • Small teams of 3 to 10 reps gain shared visibility into the full pipeline
  • Mid-size operations use role-based access and territory management for multiple offices
  • Enterprise forwarders connect multiple branches with unified reporting and shared rate databases
  • Pricing scales with your team, so you only pay for the  capacity you actually use
How do I get started with Wisor's freight CRM software?

Getting started with Wisor takes days, not months, with guided onboarding support. Timeline breakdown:

  • Schedule a personalized demo to see how Wisor fits your specific freight workflows
  • Onboarding team connects Wisor to your TMS and imports existing customer records
  • AI training period uses your historical data to learn your pricing and preferences
  • Your team starts handling live quotes with AI assistance within the first week
  • Book a consultation: Book a Demo
Interview With Managing<br>Director EMO Trans

Interview With Managing
Director EMO Trans

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Wisor Ignite

Wisor Ignite

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Interview With<br>Cargo Movers

Interview With
Cargo Movers

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Freight Forwarding Insights from Wisor

Best Freight Quoting Software for Faster, More Accurate Pricing in 2026

Nimrod

February 18, 2026

Accurate pricing is essential in modern logistics, where speed and precision directly affect profitability. Companies can no longer rely on manual tools to produce consistent freight quotes. The best freight quoting software helps automate calculations, improve rate management, and give teams clear visibility into changing freight rates. With advanced freight quoting software, freight forwarders can […]

teu vs feu

TEU vs FEU: Choosing the Right Container Unit for Freight Planning

Ben Krispin
Ben Krispin

February 13, 2026

Key Takeaways TEU (20-foot container) is the base unit for vessel capacity and works best for dense, heavy cargo that hits weight limits before space, improving safety, load balance, and handling efficiency. FEU (40-foot container) equals two TEU and suits light, bulky, or consolidated freight, reducing lifts, handling time, and per-unit shipping costs for high-volume […]

improve freight quote accuracy

Essential Practices to Improve Freight Quote Accuracy Across the Supply Chain

Nadav Shitrit

February 2, 2026

Key Takeaways Accurate freight quotes prevent cost overruns, pricing disputes, and margin erosion by aligning quotes with true shipment costs, correct freight class, and current rates. Manual quoting using spreadsheets causes delays, inconsistent pricing, and dependency on individual operators, leading to lost bids and hidden costs. Critical inputs like cargo weight, dimensions, freight class, accessorials, […]