Solution

Freight Forwarding Software That Speeds Up Quoting

Quote-to-Book Automation That Integrates With Your TMS
Quote in minutes. Connect sales to ops seamlessly.

AI Freight Forwarding Software

Why Generic Software Fails Freight Forwarders

Logistics platforms that don't understand freight operations

Quote Building Takes Too Long

RFQs land via email, phone, and portals. Your team hunts through carrier rate sheets, calculates margins in spreadsheets, and formats the quote — all while the customer is shopping the lane with three other forwarders. By the time you reply, the deal has already moved.
Email Chaos
Tracking Gaps

Rate Sources Are Scattered

Contract rates sit in emails and files. Spot rates require phone calls to carriers. Historical pricing is buried in spreadsheets nobody updates. There is no single view of your best options for any given lane, and your team burns hours hunting for rates instead of selling.

Sales-to-Ops Handoff Is Manual

Sales emails booking details over to operations. Ops re-enters everything into the TMS manually. Information gets lost in translation, delays creep in between quote acceptance and booking, and the two teams operate in disconnected silos with no automated workflow between them.
System Silos
Margin Loss

No Visibility Into Quote Performance

You cannot see which lanes you actually win, how long quotes take to turn around, or which salespeople are leaving margin on the table. Without quote performance data, pricing decisions are guesses and there is no way to improve win rates over time.

Your Complete Quote-to-Book
Automation System

3 core capabilities that connect sales and operations

Shipping Rates Get Rates Table Quote Generation

Shipping Rates

Select shipping routes, transport modes, and cargo details. Find the best international shipping options with an easy interface.
Shipping Rates

Get Rates Table

Compare carrier rates across contracted and spot options. See pricing, transit times, and service levels side by side.
Get Rates Table

Quote Generation

Generate professional, branded quotes in minutes. Automatic calculations, margin management, and one-click PDF creation.
Quote Generation
Automated Rate Updates Smart Quote Routing Workflow Automation

Automated Rate Updates

Likely accurate version: 'Centralize your carrier rates. Upload contracts, track expirations, and get alerted when rates change — all in one place.
Automated Rate Updates

Smart Quote Routing

Compare contracted and spot routing options side-by-side — cost, transit time, and service level — with margin applied to every option.
Smart Quote Routing

Workflow Automation

Automate the repetitive parts of quoting — follow-up nudges, customer reminders, and quote tracking — so your team spends time on relationships, not chasing.
Workflow Automation
Automated Inquiry Intake AI-Powered Intelligence _Instant Quote Response

Automated Inquiry Intake

Wisor converts incoming RFQs — from email, portals, or phone logs — into structured quote requests automatically. Inquiries become quote drafts, ready for your team to review and send.
Automated Inquiry Intake

AI-Powered Intelligence

AI handles the work where it actually helps — RFQ data extraction, rate matching, margin calculations, and document parsing. You stay in control of pricing decisions; we don't claim to predict the market.
AI-Powered Intelligence

Instant Quote Response

When an RFQ lands in your inbox — even after hours — Wisor drafts a complete quote in minutes by matching it against your rate sources. Your team reviews and sends it ready to go.
_Instant Quote Response

Your Complete Freight
Operations Platform

3 core Wisor ai capabilities built for freight forwarders

3 core Wisor ai capabilities built for freight forwarders

Workflow Connection

Accepted quotes flow to operations with complete booking details

Quote Documentation

Professional, branded quotes with automated calculations and PDF generation

Performance Insights

Response times, conversion rates, and profitability tracking

Why Freight Forwarders Choose Wisor

Don’t Just Take Our Word for It

Recognized for Innovation in Freight Management

Innovators of the year 2025
gbl
Innovation & Industry Excellence 2025
Recognized as a Global-Scale Startup

FAQs

What makes software "freight forwarding software" vs general logistics software?

Freight forwarding software understands the unique complexities of international freight operations. Key differences:

  • Multi-modal pricing across air, ocean, and land
  • Freight-specific documentation like HBL, CIPL, AWB
  • Multi-leg shipment handling with different carriers per segment
  • Complex cost structures with surcharges and tariffs
  • Customer relationship management specific to freight sales
How does Wisor handle the handoff from sales to operations?

Wisor automates the sales-to-operations transition completely. The workflow:

  • Customer accepts a quote in Wisor
  • All validated shipment data automatically flows to operations team
  • TMS receives booking-ready information without manual entry
  • Customer receives automatic booking confirmation
  • Operations starts execution immediately with complete details
What freight documents does Wisor generate automatically?

Wisor generates professional sales documents:

  • Branded freight quotes with your company details
  • Rate comparison summaries for customers
  • Booking confirmation templates
  • Quote acceptance forms

For operational documents (HBL, AWB, etc.), Wisor integrates with your TMS.

Can Wisor replace my TMS?

No, and that’s not the goal. Wisor works differently than a TMS. How they work together:

  • Your TMS manages operational execution and bookings
  • Wisor handles intelligent quoting, pricing, and customer experience
  • Data flows bi-directionally between both systems
  • Wisor adds capabilities your TMS lacks
  • Keep your TMS investment while gaining modern features
How does operational performance tracking work?

Wisor logs every action automatically to provide operational intelligence. What you track:

  • Quote-to-booking conversion time and rates
  • Team member productivity and shipment volume
  • Document generation and processing speeds
  • Profit margins by lane, customer, and service type
  • Bottlenecks and delays in your workflows

Calculate operational ROI: ROI Calculator

Does Wisor work for both small and large freight forwarders?

Yes. Wisor scales from small operations to large enterprises. Scalability:

  • Small forwarders get enterprise-level automation without enterprise costs
  • Large forwarders handle high quote and shipment volumes efficiently
  • Multi-office operations maintain consistency across locations
  • Growing forwarders scale without adding proportional staff

See how forwarders grow: How Digital Solutions Increase Quote Profits

How does Wisor handle multi-modal shipments?

Wisor manages complexity across air, ocean, and land in one workflow. Multi-modal capabilities:

  • Price complete door-to-door journeys with multiple transport modes
  • Track each leg of a multi-modal shipment separately
  • Generate mode-specific documentation automatically
  • Coordinate between different carriers and service providers

Compare transport modes: Air Freight vs Sea Freight

Can I customize documents to match my company branding?

Yes. Document templates use your company information and formatting. Customization options:

  • Your company logo and contact details
  • Custom document layouts and formatting
  • Specific fields and data your customers expect
  • Branded output for professional appearance

Book a customization consultation: Book a Demo

How does Wisor improve team collaboration?

Wisor provides visibility across sales, pricing, and operations teams. Collaboration features:

  • Shared access to quote status and customer history
  • Internal notes and communications on shipments
  • Role-based permissions for different team functions
  • Everyone sees the same up-to-date information
  • No more “let me check with ops” delays

Discover collaboration benefits: How Freight Forwarders Improve Customer Service

What's included in freight forwarding software beyond quoting?

Complete freight forwarding software handles the entire shipment lifecycle. End-to-end capabilities:

  • Quote generation and customer approval
  • Booking and operational handoff automation
  • Document creation and management
  • Customer communication and updates
  • Performance tracking and analytics
  • Integration with TMS, carriers, and other systems

Customers Feedback

Thousands of Customers who already feel a difference

Unlock Faster Freight Quotes with Smart Fee Consolidation.

Unlock Faster Freight Quotes Unlock Faster Freight Quotes with Smart Fee Consolidation.

with Smart Fee Consolidation

Play Icon
Wisor Ignite Launch

Wisor Ignite Launch Wisor Ignite Launch

AI-Powered Quoting Platform for Freight Forwarders

Play Icon
This changed the way we work

This changed the way we work This changed the way we work

Alexander Eispert, Interfracht

Play Icon
How Eldan Cargo Modernized Freight Quoting & Sales

How Eldan Cargo Modernized How Eldan Cargo Modernized Freight Quoting & Sales

Freight Quoting & Sales

Play Icon

Freight Forwarding Insights from Wisor

What Are Incoterms? Rules, Types, and How to Choose the Right One

Ben Krispin
Ben Krispin

May 13, 2026

Key Takeaways Incoterms are standardized global trade rules that define who handles shipping costs, customs, insurance, and delivery responsibilities during international freight movements, reducing confusion and disputes between buyers and sellers. Each Incoterm changes when cargo risk transfers. Under EXW, risk transfers at the seller’s premises, while DDP keeps responsibility with the seller until final […]

Freight Quoting SLA and Response Time Targets

Freight Quoting SLA and Response Time Targets for Faster Freight Conversions

Talya Sasson

April 27, 2026

Key Takeaways Freight quoting SLA and response time targets set clear limits from initial response to final quote, helping teams improve speed, consistency, and win rates by reducing delays and missed requests. Slow responses, scattered requests, and manual follow-ups directly reduce conversions and revenue, making centralized tracking and fast intake critical for competitive quoting performance. […]

quote to cash process in freight forwarding

How the Quote to Cash Process in Freight Forwarding Reduces Revenue Leakage & Speeds Up Billing

Nadav Shitrit

April 16, 2026

Key Takeaways Quote-to-cash (Q2C) in freight forwarding connects pricing, booking, execution, and invoicing into one flow Revenue leakage comes from missed surcharges, manual pricing, disconnected systems, and delayed invoicing; fixing these with automation and synced workflows protects margins and prevents unbilled services. Different workflows (spot, contract, multi-leg, consolidation) require tailored controls to ensure all costs […]